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Not so - the difference is that the site is ironic, he says.
“As soon as you enter Girl Shop, you can see that the site is very young and frivolous and that the concept of men as objects is treated in a light-hearted and humorous way.
It was this discrepancy that fascinated 30-year-old London-based Italian web designer Luca Vavassori - so he started studying how his male and female friends used dating sites.
“I soon realized how irritating they can be for a woman using these kind of services,” Vavassori tells The Local.
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Then they must categorize themselves according to type, with choices that include “L’informatico” (computer geek),“Palestrato” (pumped), “Hipster” and “Tamarro” (tough guy).
Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.
In the last few years, cities such as New York and London have witnessed a boom in internet dating.
But for some reason, Italy just hadn’t warmed to the idea in the same way.
A Italy woman usually keeps traditional family custom.